About Us

PowerBase Associates is different from other competitive intelligence and strategic communications firms. What sets it apart is experience. Few research consultants have worked at the highest levels of corporate public affairs, government, politics, journalism and academia.

Dr. Gary A. Feld, the founder of PowerBase Associates, has provided cutting edge competitive intelligence and strategic advice to Fortune 500 companies, top associations, political parties and candidates, elected officials and leading publications, for almost two decades. From C-level executive suites to congressional leadership offices, Feld’s research and in-depth analysis has directly impacted business, legislative and political outcomes.

Gary A. Feld, Ph.D.

Currently a principal at PowerBase Associates – a firm he founded in 2012 – Feld most recently was a Vice President at DCI Group, where he oversaw the firm’s renowned research department. While at DCI, Feld provided corporate intelligence, legislative analysis and political information to many of the country’s largest corporations (including six of Fortune’s top 40 companies), private equity firms, associations and citizen coalitions.

Prior to joining DCI in 2007, Feld served as Director of Strategic Initiatives in the Office of Senate Majority Leader Bill Frist. In that role, he assisted in crafting communications strategies and policy responses for the Republican Senate caucus. In 2006, Feld took a leave of absence from Sen. Frist’s staff to serve as Research Director for Bob Corker’s Senate campaign in Tennessee – the only competitive Senate election won by Republicans that year.

Feld moved to Capitol Hill from the National Republican Senatorial Committee, where he was Director of Statistical Analysis and later Research Director from 2003 to 2005. During his tenure at the NRSC, Republicans gained six additional Senate seats, won the majority in 2002 and, in 2004, defeated a party leader for the first time since 1954. He began his years in party politics with the Republican National Committee, where he was a Senior Analyst in the Department of Research and Strategic Planning.

Before stepping into the political arena, Dr. Feld was an analyst with the Campaign Study Group, a media consulting firm that provided campaign finance and database analysis to national news networks, leading newspapers and political websites.

His career began in the Washington D.C. bureau of the Los Angeles Times, where he served as Senior Analyst in the newspaper’s Special Investigations unit. At the Los Angeles Times, he contributed to stories on campaign finance scandals, congressional fundraising and spending and travel by the President’s cabinet. He also analyzed data for the book “Gold-Plated Politics” by Dwight L. Morris and Murielle Gamache, published by Congressional Quarterly Press.

Feld holds a Ph.D. in American Government from Georgetown University, a Masters of Arts from Boston College and a Bachelor of Arts from the University of Toronto. He has served on the Campaign Council for the Center for Cancer and Blood Disorders at Children’s National Medical Center and on the Advisory Council of National Journal.

A native of Canada, Feld lives in Alexandria with his wife and two daughters.

Melissa D. Feld

An experienced operations and government affairs professional, Melissa Feld is a principal at PowerBase Associates, providing project management and political action committee (PAC) consulting to public affairs firms and private sector clients.

A veteran of the U.S. Senate, Melissa served as a senior staff member for three leading senators, including two committee chairmen. Melissa joined the staff of then-Senate Budget Committee Chairman Kent Conrad (D-ND) in 1999 as office manager. Later, she joined the staff of Senate Armed Services Chairman Carl Levin (D-MI), where she served as Director of Administration. After working in the private sector for a number of years, Melissa returned to the Senate in 2009 to serve as Director of Administration in Sen. Al Franken’s (D-MN) office.

In the corporate world, Melissa has led the PACs of GlaxoSmithKline, Washington Group International and, most recently, General Motors.  She began her career in politics as Treasurer and CFO of the Effective Government Committee, the leadership PAC of former House Minority Leader Richard Gephardt (D-MO).

She serves on the board of Health Families Alexandria and is a member of the Matthew Maury Elementary School PTA. She has served on the Campaign Council for the Center for Cancer and Blood Disorders at Children’s National Medical Center and on the board of First Night Alexandria.

Melissa has a Bachelor of Arts in Sociology from the University of Toronto and a Masters in Government from The Johns Hopkins University. In 2012, Melissa was a candidate in the Democratic primary for City Council in the City of Alexandria, where she lives with her husband and two daughters.